tag:blogger.com,1999:blog-51739544124346389942012-02-16T05:54:42.073-05:003V Web Marketing Blog provides online and offline marketing information to help you grow your business.Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.comBlogger191100tag:blogger.com,1999:blog-5173954412434638994.post-68887939241244270582012-02-15T14:47:00.000-05:002012-02-15T13:20:43.426-05:00

Marketing: Start it and “they” will come? Understanding all of the details associated with your product or service does not always translate into knowing who to target with those products or services. It seems basic, that a business owner would know his or her target, but in some cases that is not true. And sometimes that knowledge is focused towards a small demographic when a larger market is

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-18564404076767001392012-01-24T09:00:00.001-05:002012-01-24T14:59:25.810-05:00

The work to be done on a website usually doesn’t end simply because the site goes live. Most sites of complexity or not, require ongoing maintenance. Websites that are active require monitoring on a consistent basis. New advances in technology can necessitate change. All websites need page upgrades in order to maintain a current look, offer new features or a fresh look for the customers. However,

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by Victor J. McCoy Sr. What are the key factors that will make your business a successful? How do you define success for your business? What does success look like to you? Are you more interested in "looking" successful or actually "being" successful? Success in the dictionary is defined in several ways: 1. The achievement of intention: the achievement of something planned or attempted 2.

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-19356007095528651092011-12-14T17:44:00.000-05:002011-12-14T17:44:51.993-05:00

In the simplest terms possible, strategy refers to either the plans made or the actions taken, in and effort to help an organization fulfill its intended purposes. If your reason for starting a small business is to make money, then the first question you must ask yourself is how will I do that? But, there is an enormous difference between making money in business and making a profit. Not

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-56605513173891713602011-11-12T10:59:00.001-05:002011-11-14T12:30:49.283-05:00

Before you know it we will be welcoming in a new year again. We're all hoping that the economy will continue to improve. While we wait with great expectation we must be diligent and sober minded concerning our business activity. In my business research I’ve discovered three (3) key factors that may help our businesses survive, grow and thrive in this economy and beyond. 1. Companies must

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Internet Usage in the US - Overview As of June 2008, there were over 220 million internet users in the United States according to Internet World Statistics, a source for internet usage and population information. Nearly 73% of the American population. In just a short period of time, Internet usage in the United States has steadily evolved from a mere curiosity for many, and an interest for

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Marketing DefinedIn its most basic definition, marketing is making products or providing services (made available) to a specific group of targeted people. That group can be large or very small but it should thereby satisfy the customers need (the "need" can be questionable) while making profits for the company. Basically, you must identify those that want to buy your "stuff". For example, I have

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by Victor J. McCoy Your web site should provide a visually appealing resume of your business that defines your brand. When people search the web for your products or services what should they perceive, as opposed to what are they perceiving? How does your website present your company as opposed to your competitors? What is the first impression that you would like for them to perceive or receive?

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com2tag:blogger.com,1999:blog-5173954412434638994.post-83320110788698001692011-10-26T21:00:00.001-04:002011-10-26T21:00:22.385-04:00

In the late 1960's, Edwin Locke proposed that intentions to work toward a goal are a major source of work motivation. That is, goals tell us what needs to be done and how much effort will need to be expended. Specific goals can increase our performance and focus. It has been found that difficult goals increase performance as opposed to easy goals; and that feedback leads to higher performance

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-82934895421221136072011-10-12T12:29:00.000-04:002011-10-12T12:31:24.409-04:00

Summary: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. The goal of SEO is to have your website appear earlier in the search results list for your product or service. When visits to your website increase the opportunity to increase sales of your product or

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-25919072333884298312011-09-27T12:27:00.000-04:002011-09-27T12:27:44.225-04:00

By Victor J. McCoy To pursue and accomplish your business objective you must possess laser-like focus. If you’ve listened to the media for any length of time over the past few years you’ve heard the term “multitask” or multitasking as it relates to all the many things (task) you to try to accomplish at a specific point in time. If could be in a in a day, week, etc., even if those things are

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by Victor J. McCoy Sr. Sales is the "lifeblood" of business. Knowing who you are selling to, and where they live, along with other things is critical to the existence of an enterprise. Below I have listed several terms that every business owner should have in his or her vocabulary and active in their business. Market - The set of actual of potential users/customers. Market area - A

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Research has shown that between 80% and 90% of all websites fail and disappear from the World Wide Web altogether. Our research over the past 10 years has identified some of the top reasons why. Before we look at the reasons why they fail we must determine “what do they fail at”. Truthfully speaking, a websites failure is a failure on the part of the organization. As a result of what the

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-50585474010896998842011-05-18T17:00:00.001-04:002011-05-18T14:37:01.849-04:00

There are several primary motivators for relaunching your organizations of companies’ website. The motivators include some of the following: Never really satisfied with the design in the first place. Enhancing some of the technical features that are dated. Creating a new or different brand image to coincide with the new or updated marketing strategy. Just need to add a fresh look to the

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-39353913952268950822011-05-16T16:15:00.000-04:002011-05-16T16:15:07.274-04:00

by Victor J. McCoy A marketing message is a succinct statement that explains the purposes of your business to your target audience. The key for most small businesses is knowing your target. If the target is not known, the message may be misguided. A marketing message is not to be confused with a mission statement or vision statement. The marketing statement will answer the questions "what do you

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-26445165675294595782011-04-10T21:30:00.000-04:002011-04-10T18:56:24.798-04:00

By Warren Barnes Many online small business owners want their site to look as nice as possible and are more than willing to add all the bells and whistles to make it memorable to their customers. While this is a noble approach, it can end up costing you plenty in lost sales. Many of your buyers will find special effects on a website cute the first time they visit, but they will become quite

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-22976131011876298892011-04-10T21:20:00.000-04:002011-04-10T18:58:37.343-04:00

Selling Your Products or Services via the Internet Also known as online marketing or web marketing, internet marketing is used by companies selling goods and services directly to consumers or business-to-business via the internet. Today, the Internet has become a vital tool for the delivering services, information and products to consumers, businesses and government agencies. Internet marketing

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Traditional Marketing (Offline Marketing) The benefits of traditional marketing cannot be overlooked or underestimated even in this digital age. It is important to remember that your online marketing strategy must be integrated into your offline (traditional) marketing strategy. Your offline can be what we call the “driver” that will take your potential customers to your website where you can

Victor J. McCoy Sr.http://www.blogger.com/profile/12112165527947634243noreply@blogger.com0tag:blogger.com,1999:blog-5173954412434638994.post-62930717367161091192011-04-02T11:40:00.000-04:002011-04-10T19:04:21.920-04:00

The average time users spent online grew in double digit rates in six countries between May and October this year. In the U.S., the average time online grew 7.7%, according to a new report from Nielsen/NetRatings.   For those businesses or organizations that think they don't need an Internet presence they might want to rethink that idea. Now, I would agree that depending on you market you may

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